Joining the ever-growing series of collaborations in the high-fashion industry, Louis Vuitton and Supreme announced their collaboration just earlier this year.
A release of their line of hoodies, bags, shoes, and such with mostly the vibrant red color of Supreme’s, with both brand’s logos splashed across most items marks the possible end of a bad-blood tension originating from back in 2000 when Supreme released decks with LV’s prints on them, which were then soon called-off by LV.
While the collaboration itself might come as a surprise to most due to both brands’ history, what might be more foreseen is are the tags on the collection which costs 3,500 up to 50,000 euros for each item. This still doesn’t stop the crowd’s anticipation to the collection’s launch, though. Because apparently, super bright red hood jackets and sunglasses with huge prints of the brands splashed across them costing thousands of euros are still worth the hype. Funnily enough, some of the crowd queuing to enter a pop-up launch in London claimed to be waiting not to actually purchase the insanely priced items, but rather to simply experience the ‘vibe’.
This certainly speaks a lot about the length nowadays’ crowd is willing to go to simply experience all the hype and buzz of a trend, which may trigger the question of whether this is about having deep and devoted passion for fashion, or just a very frank and cringe-worthy proof of consumerism getting out of control. Nevertheless, doesn’t mean that the collection is still not to marvel at. Even though some aspects of the collaboration may be subject to eyebrow-raising for some, the combined work of high fashion’s most esteemed luxury brand and cult favorite’s skater label should still deserve the anticipation it’s getting.
A symbol of new talents, perspectives, and definitely a new scene, Russia’s ‘dawn’ of skateboarding named Paccbet ventures out to California. In this search for freedom and inspiration, new vibes for Paccbet’s creative endeavors, California’s urban skateboarding landscapes definitely didn’t disappoint, as a collaborative film was shot with peers from the American skate-scene.
Paccbet itself may be seen as a realization of how urban sports such as skateboarding doesn’t stray far from the search of creativity and inspiration. With its aim to grow past borders, perhaps its apparent aim to turn the world into its very own playground through the search of endless new scenes shows just how inspiration comes from the present, not the past. And perhaps this is the way Paccbet as an urban community evolves itself and fusions with its own definition of creativity.
There’s no doubt that nowadays, it’s becoming a more and more common to see young CEOs starting up their own businesses. This urban phenomenon is what eventually drove Fendi to create a business-executive-themed collection for their SS18 runway debut. The office-themed runway, which ironically took place in Fendi’s HQ office, featured rather casual office wear pieces.
Fendi also took everyday items such as telephones, sink taps, martini glasses, and so on to create patterns that further portray the everyday essentials of a corporate life. It’s clearly an unusual sight for the eyes to find everyday items that can be considered rather dull or ordinary to be the essence of a high-fashion brand’s collection. Fendi’s take on the young start-up CEO phenomenon may actually be Fendi’s way of catching up with the future, as they stated that “you have young kids who are the head of start-ups and then become multi-billion companies in a few years, and so the attitude is changing and I think our life is changing.”
In that case, Fendi has certainly succeeded in incorporating society’s dynamics into high fashion; which adds a whole new level into the understanding of what ‘contemporary’ fashion is. Fashion that, while defying the common conception that runway collections are usually far from being wearable, relatable, and are for aesthetic purposes only, also makes it its point to illustrate urban society. Fendi finding inspiration within youth in society may also be proof that not only does fashion take actual part in society, but also that fashion can be made of almost anything, even society’s seemingly mundane and dull everyday activities known as the ‘corporate life’.
The debut collaboration between Christopher Bailey of Burberry and Gosha Rubchinskiy, whose label is owned by Comme des Garcons may be the fresh new step Burberry needs. Referring to the dilution the brand has been suffering from for a significant period of time now, with Burberry’s signature pattern being ‘stolen’ by many other productions and becoming printed in various objects, including Burberry frauds.
This collaboration may be witnessed as ‘classic meets modern’, where modern everyday vibe channeled through Rubchinskiy’s street wears mixes with Burberry’s British classic, somewhat conservative signature tone. It may also be seen as a fashion ‘catch-up’, where yesterday’s fashion trends meet today’s newest contemporaries. Lastly, it may be seen as how fashion is merely a huge and developing loop, in which pieces of style from time to time not only experience developments but also comebacks.
Brand streetwear asal New York, Supreme, telah merilis Spring/Summer Collection untuk tahun 2017. Salah satu yang menarik adalah seri kolaborasi dengan menggunakan beberapa karya pelukis kelahiran Belanda, Maurits Cornellis Escher.
Escher adalah seniman grafis yang banyak karyanya mengambil bentuk geometris rumit seperti polyhedra yang diproduksi dengan teknik linocut atau . Ia memberi tekanan pada persepsi dimensional dan bentuk dalam karyanya. Hiperbola geometris yang ditawarkan oleh Escher mempengaruhi bentuk kerupaan dan beberapa aspek teknologi yang dekat dengan keseharian sekarang
Koleksi Supreme yang mengambil beberapa karya grafis Escher dicetak pada , dan topi. Beberapa hadir dengan pilihan 4 warna yakni hitam, putih, pink dan biru. Seri M.C. Escher ini telah dijual di New York, Paris, London, dan Jepang.
Karya Escher dianggap kental dengan nuansa sains dan teknologi dan karenanya dianggap dekat dengan kultur pop. Kolaborasi ini bisa jadi bentuk yang baik untuk menawarkan karya seniman yang telah meninggal pada 1972 lalu itu sebagai bentuk aplikasi seni rupa pada fashion.
Bisnis di industri fashion semakin menantang. Para desainer dan rumah mode besar dunia pun kini mesti bersaing ketat dengan toko-toko ritel penjaja pakaian dengan tren yang bergulir sangat cepat dan murah. Belum lagi di sisi lain mereka juga harus bersaing dengan baru yang menggabungkan citra dengan harga yang lebih terjangkau.
Alhasil berbagai strategi bisnis pun digencarkan. Terakhir, rumah-rumah mode kenamaan dunia berlomba-lomba menerapkan model bisnis yang memungkinkan pengunjung dapat langsung membeli koleksi tersebut di tempat. Namun, metode untuk ternyata membutuhkan investasi yang terlalu besar.
Jalan lainnya adalah melalui kolaborasi dengan , meski tidak signifikan. Selain menguntungkan karena biaya produksi yang tak setinggi produksi koleksi mereka sendiri, kolaborasi juga tentu akan membuat desainer dan rumah mode besar dapat menjangkau pasar yang lebih luas. Salah satunya Comme des Garcons yang akan mengeluarkan kolaborasi terbarunya bersama Supreme pada Mei mendatang.
Ini bukan yang pertama bagi Supreme untuk berkolaborasi dengan mewah. Sebelumnya Supreme juga sempat menjajal Paris Menswear Fall 2017 Fashion Week bersama dengan Louis Vuitton. Namun kolaborasinya dengan Comme des Garcons ini berbeda. Jika dulu Louis Vuitton membawa Supreme ke level melalui koleksi kolaborasi mereka, dalam kolaborasinya kini Supreme membumikan Comme des Garcons ke jalanan. Tentu saja, bukan suatu hal yang buruk.
