24.02.14

For the Blogosphere: Blogging, Influence, and Earnings

Blogging continues to be one of the most popular venues to distribute information. Whether talking about fashion, technology, food, or simply ranting about random things, blogging is an avenue designed for individuals to freely express their thoughts. Acknowledging the freedom and influence of blogosphere, Zocko empower individuals by creating a monetizing system that is based on the blogger’s individual taste. A very well received medium in Indonesia, many individuals have become quite popular through the blogosphere. A few examples - Diana Rikasari’s “Chocolate and Mint” has become a destination for young Indonesians to look for everything from fashion to home decor, Jenz Corner offers a visually enticing narrative of its author’s culinary travels. Though perhaps uncommon, international blog superstars such as the Facehunter even gets flown worldwide to cover various fashion events due to his undeniably unique and tasteful approach to fashion photography. A good blog is run by persons/groups whose taste you trust, and their posts inadvertently become recommendations you adapt to your own life. It’s no surprise that in the blogosphere, the trusted/popular sites are able to make a decent income off it. Whether it is advertisement, product placements, or advertorials, the blogs popularity and influence are undebatable. As mentioned above, Zocko (a website combining social media, e-commerce, and social influence) offers an alternative avenue to monetize the blogs. By using its concept of influencers and product selection, bloggers can pick and choose products they would like to recommend on their websites, and via a Zocko encoded link, can make money whenever a reader purchases a product. What does this mean? Bloggers have full control over their content and are able to monetize off it. It is an empowering tool by Zocko, one that offers an easy, innovative means to earn from doing what you love. Recommended for bloggers from all walks of life. Visit and find out more about Zocko through the following links: www.Zocko.com Zocko Twitter Zocko Facebook

27.01.14

Introducing The Meet Up 2014 by RightBrain

This afternoon, Whiteboard went to the press release for the RightBrain Group’s upcoming event, , that took place at Mojo Kitchen & Bar in Senopati. The RightBrain Group is a new up and coming social space group located in Bandung that aims to support and create a network for the Indonesian creative industry. The Meet Up 2014 itself is an introductory event that focuses on the developments of the creative industry by creating a space for networking amongst potential partners and buyers that will be held on February 22, 2014 at , Bandung. It consists of many attractions such as a photography exhibition and fashion show by various local fashion brands like PARD, Pot Meets Pop Denim, Bluesville, etc. Not to mention the musical styling’s of local DJs like Hogi Wirjono, Bergas, Egga, and many more. The RightBrain Group itself has a vision of creating a unique social space and community for Indonesia’s creative industry. The event allows people from the creative industry to meet and build a network together. The Meet Up 2014 is sponsored by Sampoerna with the target of a minimum of 1,500 people. RightBrain looks to distribute invitations from 2 quarters with 1,500 in the first and 500 in the second, opening a guest list also for the public to join. RightBrains goal is to approach the creative industry one step at a time seeing as how wide the creative industry is. They hope to be able to approach each field little by little.  

24.01.14

Notes on Blindness

This short opinionated documentary (Op-Doc) was premiered in 2014 byThe New York Times, directed by Peter Middleton and James Spinney. This Op-Doc talks about the story of writer and theologian John Hull, who went blind in 1983, keeping an audio diary of his experiences going blind. The Op-Doc was shot as a dramatization with real actors and Hull’s real audio diary as narration. This was an amazingly moving piece, revealing a whole new view on life. Nobody had really thought about what it is like being blind. Hull managed to describe it with such beauty and serenity, revealing his worries and fears to his enlightenment and clarity. He revealed a new perspective in the life of the blind, which had never been described this intensely before. Countless films have been produced about being in the shoes of a blind person, I was reminded of the movie “At First Sight”, though not a documentary, still a movie that depicts the life of a blind man and how he had to adapt to the situation of being able to see from an eye surgery. Hull’s experience may be the opposite to the movie, but both similar in a way that both men had to adapt to the different situations of their eyes. However, “Notes on Blindness” held a unique element of being a documentary of a first-hand account of a blind man, and not only was it a first-hand account, it opened up a poetic view in how it feels to live in darkness. Not only did it have a strong back story and narration, the cinematography was incredibly beautiful. They had great images that represented Hull’s dreams and memories, like the images of the surging waves, which came from his own account or the image of Hull cradling his baby, which came from his own photograph. I really enjoy the way the cinematography showed images depicted from Hull’s diary, which they placed in a subtle matter, rather than an obvious way of making the images look like they had a meaning. This to me really shows their creativity in getting the audience to think and understand the symbols. The whole atmosphere was well established with the help of good back sound as well, it all came together nicely as one beautifully pieced Op-Doc. This is one short anyone should definitely try out, something that might even put tears in the audience eyes.

23.01.14

Style and Influence with Zocko

The World Wide Web has given us access to a plethora of references. Users who are internet-savvy (at this point, the overwhelming majority of us) can comb through the millions and billions of information to find everything from major global trends to individual details, appropriating them according to the users personal needs and necessities - subsequently creating new and wonderful individual styles. A new entry into the Indonesian internet-sphere is Zocko, a site dedicated to the proliferation of individual styles. Zocko offers an interesting new approach to exploring the web. Neither an e-commerce site nor a social media site, but adapting elements from both, it is a site where you can browse and share cool curated products. Using a system of recommendations, users become influencers that hand-pick and share their choices of products via social media. When a person purchases from the selection, the user is rewarded with cash - making curating not only fun, but also productive and profitable. We won't get into the details of the process as the fun of using Zocko is exploring, selecting, and sharing your choices with others. Looking at the video embedded above, the site's image-oriented interface makes it easy and fun to explore. Do sign up for Zocko and have fun exploring (as well as finding) what the site has to offer. For more information, visit the links provided below or contact them at www.zocko.com

23.01.14

CHOA

is a short documentary produced by award-winning cinematographers and filmmakers and for the Underwood International College (UIC) of Yonsei University. It focuses on the story of a young female Korean ice hockey player, , who plays in an all men’s hockey team. Starting off by introducing Choa herself and her love for hockey, a little history about herself and why she chose hockey. It continues off with discussing herself being on the men’s team and whats it’s like, revolving around her life story as a female hockey player in Korea. The short itself displayed a touching atmosphere by focusing on her journey to achieve her dreams. It touches the audience by creating a situation that everyone can relate to. The whole script of the short came together nicely with a clear beginning and. The fact that they managed to create an emotional connection is definitely a selling point too. The unique thing about this piece was that it provided a new and different story. A female hockey player in Korea, something that you don’t hear about often, gives an interesting and inspirational story for the audience to take in – giving a brighter view of the equality of female rights. The way the short was presented makes it very endearing to watch and enjoy. The whole atmosphere of the film was also supported with background music by Candlegravity called “With Many Tears” – an inspiring and emotional song that supports the story of Choa reaching for her dreams despite the odds. Aside from its moving and touching approach, the camera works of the short was quite promising, providing an interesting and a variety of angles. The shots taken had good continuity making the film as a whole made sense; it created a continuous flow throughout the film. Some shots taken also help to create the mood of a scene, like the shot of her walking from behind, which gave a dramatic effect to the situation, which was according to the story itself. Other moments of the shots like the slow motion and out-of-focus also came in nicely to the whole dramatic and touching feel. The film as a whole was well created and well did. It produced a well formed film with a good storyline and attractive images that created an emotional attachment to the character. How this film managed to not only makes the audience feel for the character, but also inspire us in a way, has a great effect towards anyone that views it. It also provides a good message for anyone to remember.

16.01.14

The Garden Collection by Emily Blincoe

The Garden Collection is an eight-part photography series created by freelance photographer Emily Blincoe. This series was created by using a collection of plants within the same color range above a black surface. The color themes used for this collection are white, orange, pink, red, green, yellow, purple, and brown, where the subjects itself include a variety of plants such as flowers, leaves, and even vegetables. The plants are aligned in a symmetrical order, creating the shape of a rectangle. The overall view of the piece syncs together nicely, making the colors of the plants pop above the black surface. The fact that the plants are well aligned, also make it a more beautiful scene. The position of plants combined with synchronization of colors give a sense of allure that keeps the audience interested. What makes this piece unique is its playfulness with colors and shape. It not only utilizes the mix of colors, but also the size and orders of the plants. Each piece creates its own unique personality that differentiates it from one another, not only from its colors, but also from the way it’s positioned. We can see how the white differs from the purple, where white consists more of big flowers and the purple consists more of small pieces of flowers, or how brown is made of more elongated plants, while pink is made of more wide or round shaped plants. Blincoe maintains a consistency in creating her garden, producing neat arrangements of plants constantly forming a rectangle. How this is done throughout the eight part series makes the whole piece come together nicely. A slight flaw in this piece would be the orange photograph, where it is slightly out of focus, but overall it worked out well. This piece provides a unique concept for the audience and can be categorized as a sight for sore eyes. It is refreshing and cool and would place nicely for anyone that appreciates a good photograph.

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