Despite the modern technology of laptops and tablets, the conventional pen and paper is still a good way to express yourself. That being said, the iconic rubber-strapped notebook maker Moleskine goes for a logo update and debuts its new monogram graphic. Being part of the idea generation consisting of ‘sophisticated creative people’, Moleskine has finally set their brand identity as the interface between the real world and their customers’ limitless imagination. This translates as a 3 by 3 square grid monogram of that looks like your phone’s keypad. Designed by a Milan-based consultancy A+G Achilli Ghizzardi Associati, the logo features nine modules consisting of the letter ‘M’ and eight round-edged cubes lined in the shape of a square. Moleskine addresses these cubes as “windows into a different world, an open platform capable of housing an infinite number of creations, imaginations, and identities.”

One thing that is quite noticeable is that the ‘M’ looks a bit off being on the left edge and seems disconnected from the whole monogram. Intentionally or not, the misaligned letter is quite bothersome to see. Instead of sticking to the concept of nine grids to fill the M-o-l-e-s-k-i-n-e letters, maybe it will be better if they placed the letter ‘M’ at the center of the monogram and add how “ideas will surround you from using a Moleskine notebook” to the philosophy. Design details aside, it is good to see Moleskine staying true to their simple image and highlighting how their product can really relate the idea of creativity.

The new logo and monogram graphic will be used for Moleskine’s various products varying from cases, bags, as well as their iconic notebooks. Although not much information is given away at the moment, you can have a look out for the monogram showing up as a frame on their Youtube channel soon. The logo will be formally unveiled at Moleskine’s first branded store in New York, which opens in July 2013.

Text by Septhiria Chandra