Text: Vania Almira
Photo: Dezeen

After 130-tonne and 250 meters of the Whitechapel fatberg was discovered inside the London’s Victorians sewer during September last year, the Museum of London revealed a campaign regarding the giant mess itself. In the hope of gaining people awareness towards this predicament, the museum manages to display the remaining piece of this fat congealed waste through an exhibition called “Fatberg!”

Accompany by KK Outlet, a creative agency based in London; the museum entrusted the company to create the marketing and branding for the project. As the response, they generated an idea to create a low-budget style short horror movie, which describes a history of the emergence of this fatberg.

The curator of this exhibition, Vyki Sparkes, also stated that this display of fatberg demonstrate the highs and lows of living in the city as well as raises a consciousness among people that this fatberg was caused by human-made issues who dispose their rubbish into the incapable London’s Victorian sewer system.

Not only the movies, KK Outlet also designed the posters for the show that will be running until 1 July 2018, with the title of “Face the Fatberg” and “Fatberg is Coming.”