Word: Fransisca Bianca
Photos: It’s Nice That

Surely we’ve all seen at least a couple of Getty’s stock photos at some point. However, perhaps it has failed to come to most of society’s attention that those photos may be too ‘generic’, too ‘bland’, and don’t inclusively reflect the actual picture of society race-wise. In reality, society has more colors, more vibrant characters, and certainly more to include in photos that supposedly represent society’s daily, regular endeavors.

British-Ghanaian photographer Campbell Addy attempts “to highlight and celebrate diversity in society and ultimately drive positive change in visual language,” as he puts it, in order to ‘recolor’ Getty’s stock photos to become more inclusive of society. By further examining the complexities of racial identity, Addy also attempts to explore more of not only race but also sexualities. It may be concluded that the upcoming Getty images would no longer simply be mere illustrations of society’s daily activities, but holds the grander purpose to capture society’s colors and energies beyond the illustrative functions of a photo.

The 24 year-old London based photographer’s fresh new intakes of what to capture from society may be something to look forward to. After all, they may hold more than just posing models; they may hold ‘stories’ of today’s reality, which can be seen simply by paying attention to the colorful angles captured in them.

Check out the complete collection here.