How do you keep in touch with your friends? In these modern days, most of you would probably mention various platforms of connection such as social media and instant messaging applications. But the question is, do you really connect? Is it you who really interact with them or is it a construction of yourself according to what you want people to see?

Shimi Cohen takes you to rethink the shifted meaning of connection and intimacy between people who have been degraded by social networks. In this highly demanding society, we humans learn to adapt and present a favorable persona though social network without realizing the fact that it only makes us lonelier.

This video will give you eye-pleasing graphic and thoughtful information of connection created by social networks through the Internet and technology. In four short minutes, The Innovation of Loneliness will make you evaluate yourself and your use of social networks.

Text by Septhiria Chandra