The Nike Air Max has always been about visibility. Air Max introduced bold colors on running shoes and making the unseen, seen by showing the air in 1987. 23 years later the desire to be seen has amplified and has been applied to the new Air Max Glow Collection.
Inspired by the necessity to be seen during night runs, the Nike Glow Collection features glow-in-the-dark accents that transform the Nike Air Max 1, Air Max 90, Air Max 95, and Air Max Thea. Contrasting the crisp, white tape construction, under-mesh glow-in-the-dark prints illuminate during low light situations. It’s now possible to stand out at any hour, in any light.
The Nike Air Max Glow Collection will drop in Jakarta from December in the Men’s Air Max 90 and the Women’s Air Max Thea at IDR 1.999.000.
Text by Raven Navaro