Dieter Rams and Dietrich Lubs pour their “less but better” design philosophy to a master piece collection named Braun. It has been more than 40 years since their first debut in 1971 and they are still maintaining the brand’s clean and minimalist aesthetic.

Holding to their strong personality and premium quality, Braun release their newest innovative collection this year by introducing the first collection of dual analogue – digital watch. Braun also introduces their brown leather strap collection, classic GMT collection and Sport Chronograph collection in which both won two iF awards in 2012.

Go visit the watch co for more information regarding this Braun collection