Local streetwear brand, Capital, is back after a period of hiatus with a brand-new collection just in time for the Spring/Summer season. Making their start in 2008, Capital has earned their reputation from catering fashion for the underground culture niche. Now in 2014, the brand is coming out with a new collection for women without losing their unique style that has already been seen in their men’s line.
To introduce their highly anticipated latest products, the creative brainpower at Capital released a video online with snippets of outfits from their upcoming collection. Clothing that consists of crop tops, jersey jackets and jodhpur pants make an appearance in the one and a half minute clip. The video that features six new outfits for each gender is themed with TV static backgrounds and WordArt fonts in mismatching color; a combination that one would not favor, but works well in this part. This eccentric theme along with awkward poses by the two models represents the urban skate and hip-hop image of Capital.
Despite it returning from a long break, Capital did not restrict itself to adapting their latest collection to international trends. If the outfits previewed in the video are only a taste of what’s to come, fans of this local brand will not be disappointed. Not only has Capital grown within a few years, but it has also become a representation of the ever-growing underground scene of Jakarta that it claims to be.
article written: Suka Junin