Supreme Merilis Koleksi Kolaboratif bersama My Bloody Valentine

Teks: Annisa Nadia Harsa
Foto: Supreme

Streetwear serta skate brand asal New York, Supreme, merupakan label yang sangat terkenal dengan kolaborasi serta koleksi-koleksi unik yang khusus dan terbatas. Kali ini, brand tersebut telah meluncurkan koleksi kolaborasi yang tak kalah unik dengan koleksi-koleksi kolaboratif sebelumnya. Kali ini, brand tersebut telah menggandeng grup rock asal Irlandia, My Bloody Valentine, yang terkenal dengan musik-musik shoegaze mereka di tahun 90-an.

View this post on Instagram

My Bloody Valentine/Supreme. 04/23/2020⁣ ⁣ My Bloody Valentine is an Irish/English band originally formed in 1983 in Dublin by Kevin Shields and Colm Ó Cíosóig. They formalized their lineup in London with the addition of Debbie Googe on bass and Bilinda Butcher on guitar and vocal.⁣ ⁣ My Bloody Valentine set the template for shoegazing — the dreamy, droning subgenre that emerged in its wake. Shields’s experimental ‘glide’ guitar technique is the core of the group’s pioneering sound. Modifying his equipment and using alternative tunings, Shields constructed tracks rich with texture, reverb and feedback. Inspired by hip-hop and deep house — and brightened by Butcher’s ethereal vocals — My Bloody Valentine’s music shape-shifts. It’s hazy, dissonant, abstract, yet rhythmic, sensual and warm. ⁣ ⁣ The band followed its breakthrough 1988 debut album Isn’t Anything with Loveless, considered one of the landmark records of the 1990s. Loveless’s production was famously labored, but its impact was instant. “[My Bloody Valentine] was the first band I heard who quite clearly pissed all over us,” said The Cure’s Robert Smith. “Their album Loveless is certainly one of my all-time three favorite records.” Loveless defied all convention, and with it, My Bloody Valentine has influenced generations of musicians and audiences. The band forged new possibilities in how to make noise music, as well as how to listen to and experience it. In 2013, the band released mbv, its first record in 22 years.⁣ ⁣ This Spring, Supreme will release a collection featuring original album artwork from My Bloody Valentine’s discography. The collection consists of a Trucker Jacket, Rayon Shirt, Hooded Sweatshirt and two T-Shirts.⁣ ⁣ Available online only April 23rd.⁣ ⁣ Available in Japan online only April 25th. ⁣ ⁣ As our stores in the US, UK, France and Japan are temporarily closed to prevent the spread of COVID-19, shipping fees will be waived on all orders over $150.⁣

A post shared by Supreme (@supremenewyork) on Apr 20, 2020 at 3:30am PDT

Seperti koleksi-koleksi kolaboratif sebelumnya, Supreme memilih untuk merancang koleksi ini sebagai bentuk perayaan dan apresiasi terhadap peranan yang dimiliki oleh My Bloody Valentine terhadap genre shoegaze, sub genre dream pop, dan lainnya. James Jebbia, pendiri Supreme, telah menerjemahkan hal-hal tersebut melalui rangkaian print dari album art mereka seperti “Loveless”, “Feed Me With Your Kiss”, serta “Glider” yang menghiasi graphic t-shirt, hoodie, dan bowling-style shirts yang ikonis dari Supreme. Tak hanya itu, koleksi ini pun dihiasi oleh rangkaian bait-bait lirik serta nama-nama trek dari My Bloody Valentine.

Koleksi ini merupakan perilisan ke-2 dari Supreme di tahun 2020 setelah proyek kolaborasi bersama Oreo yang dirilis Februari lalu. Bagi yang tertarik, koleksi “Supreme x My Bloody Valentine” ini sudah dapat dibeli melalui situs resmi Supreme mulai 23 April 2020 mendatang.

Supreme Merilis Koleksi Kolaboratif bersama My Bloody Valentine

Supreme Merilis Koleksi Kolaboratif bersama My Bloody Valentine

Sebagai bentuk perayaan band shoegaze asal Irlandia tersebut, koleksi terbaru Supreme memberi tribute melalui album art, tracklist, hingga bait-bait lirik.

Please share your location to continue