For those who do not dwell in the advertising industry, probably has little recognition of the name Charles Saatchi, a pioneer of the Saatchi & Saatchi advertising agency, established in the 1970, which grew to become one of the largest advertising agencies to date.

As an experienced creative director in his agency and an avid art collector, it’s surprising to know that Charles Saatchi has barely done any recorded interview on any media, in fact he is famously known for refusing almost all request. Therefore, to answer the passionate curiosity of what Charles Saatchi is like, the international publisher Phaidon successfully gathered 200 questions from leading journalist, critics, to members of the public asking him various question on art, advertising, divorce, to even religion, and dreams.

You will find out and be intrigued by Saatchi’s wittiness of answers and his very frank personality, caring less on what people think of him. Equally fun, random and thought-provoking, the book, Charles Saatchi: Question dissects many layers of Saatchi, including his utter adorement for his wife, Nigella Lawson.