What will come into your mind, if you see a fashion ad, with good-posture girl on it wearing stylish collections, but you simply can’t see the face of this (must be) beautiful girl because they covered it with other things, such as a rubber-duck and a balloon?

Patrizia Pepe, a European label based in Italy, present a quirky way for their Fall/Winter 2010/2011 Ad campaign. “Who is Patrizia?”, the slogan for this ad is specially purposed to introduce Patrizia Bambi (the designer). In the web, they said it is basically to let the customers feel close to the brand, letting themselves into Patrizia Pepe’s world, without any boundaries.

Patrizia successfully put a magic trick into the-usually-serious-fashion-ad, by infusing humor instead. Yet in the end, there’s still a big question for the customers, who is the girl behind this mask?

Check out more pictures here.