Ralph Lauren Rugby just recently launch an interactive iPhone application that lets consumers create their own Rugby shirt directly from their iPhone, which they can now also do through interactive store windows in select stores. The application is now available through iTunes Store.

Through both the application and the store windows, you can customize a shirt from the Rugby line with patches and lettering, then buy it, email it, post it to Facebook or save it. You can also see what the shirt would look like on you by uploading a photo. Unfortunately this application is only available in north America for now

Go HERE to find out the details about the application.