HomeNewsGeneral Interest • Current PageMay 23rd, 2012

Nike Lace Up Saves Lives Campaign Video
By Taufan, February 1, 2010 · 79 views

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Continuing Nike(RED) campaign, the company created a video featuring Drogba, Arshavin, Denilson, Cannavaro, Macherano along with their non football athletes such as Maria Sharapova and Kobe Bryant to encourage fans globally to join the Lace Up Saves Lives campaign to fight AIDS in Africa.

There are thousands of ways to wear the laces and even more things to do with them, but there’s only one way to stop the spread of HIV/AIDS in Africa, and that is why the laces exist.

Crossing both borders and sports, a group of some of the finest athletes in the world have come together to raise awareness about Africa’s AIDS pandemic. Learn more about Lace Up Save Lives and join the must-win fight against AIDS in Africa. Watch the video below.