Okay, everyone says “Bye Bye Victoria, Hello Megan!”. Megan Fox replaced Victoria Beckham as the face of Emporio Armani‘s intimate lines and Armani Jeans for Spring/Summer 2010. Photographed by Mert Alas and Marcus Piggott in Los Angeles, Armani goes for a minimal campaign this time around, Fox looks soft in black and white but still very sexy (Read HOT!). Why Fox? Giorgio Armani puts it succinctly: “Megan is young and sexy and has a lot of spirit,” he said, adding that his brands are “all about a youthful attitude”, making her the perfect choice for the collection. On another subject, David Beckham himself has been replaced by the current most expensive footballer (that’s soccer) on the planet, Christiano Ronaldo, but let’s save that for sometime later. Enjoy!

All Images are © Emporio Armani