I bump into this interesting article on Businessweek reviewing how Hasbro evolved over the years since Brian Goldner arrived as Chief Executive in 2000, and the company commitment toward toy industries despite their growing interest in game and entertainment business. The article also look into how Hasbro manage to deal with the difficult time in America’s economic downfall and their keys of survival in the ever-growing toy industries.

Hasbro is one of the major force in toy industries with prestigious brands licensing such as Star Wars, Transformers, GI Joe and many more. Over the past couple of years Hasbro has expanded their business to game and entertainment and expected to launch Hasbro Studios next fall. Click here for more reading.