John Jay is the creative director of Wieden+Kennedy, one of the most influential and powerful advertising companies in the world. A graduate from the Ohio State University majoring in Visual Communications he then ventured his skills into editorial design. From freelancing for years to landing himself as Group Art Director for a company with multiple titles. His ultimate break through came in when Bloomingdale’s gave him the title as role of Creative Director during the booming years of Bloomingdales from 1980 to 1993. After 13 years of working in fashion marketing, Jay wanted to see something different from the retail business and kept his life open for the next opportunity, which is to take the next challenge of being involved in advertising by becoming the Global Executive Creative Director at Wieden +Kennedy.

As one of the noted Asian-American brand guru, John Jay talks to Inquiring Mind about the revolution of sorts from the technological influences to the changes of culture ushered in by the ‘next generation’. For his insightful interview, Inqmnd.

“We are the one who will shape the next few decades and redefine our society” – John Jay.