HomeNewsFashion • Current PageMay 22nd, 2012

Straight Backs Are Happy Backs
By Nadia Pramudita, July 30, 2010 · 92 views

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That is how Fjällräven would like to introduce their Kånken backpack, which comes far away from Northern Sweden. When it was launched in 1978, no one wore backpack, and Kånken was designated to fix children’s posture. However, after a while it got so popular even adults fell in love with it because it is so good looking, durable, water resistant, and is made using lightweight material, and people nowadays seem to get the idea of using a backpack, especially for bikers (Fjällräven’s logo on the backpack actually acts as a reflector, how smart!) and school kids. With large compartment, you can fit almost anything inside a Kånken, and that is exactly what the ‘arctic fox’ brand wants to provide: the ease of carrying things around. Available in heaps of color, it is almost hard to choose which one to have. They are all happy-looking backpack!

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