New Balance has announced its latest launch of New Balance 365, a more interactive marketing tool that focuses on engaging consumers during one year or 365 days by asking them to think about “the balance”.  Swedish film director Jesper Koothoofd and New Balance Lifestyle agency of record, Mother New York, made a collective project of 365 short films which will be showcased on the website. They’ve also brought a fresh approach by creating an iPhone application that acts as an alarm clock, so each day the consumers would wake up to the latest versions of the short films. Moreover the application features a sleep statistic that allows users to compare the sleep cycle of people around the world.

Each film will feature the New Balance Silhouette that will be an introduction of New Balance’s global Spring/Summer 2010 Collection. In conclusion of the film, the feature style’s retail availability will appear on screen with detailed purchase information.

You can preview the first 20 second of the short film below and start thinking of your own interpretation of ‘Balance’

Source: hypebeast