
Some say that a good collaboration is the one that withstood the test of time, just look at the dynamic duo of Batman & Robin? they were damn good…well, before Chris O’Donnell ruined everything…but if you’re worried the same thing might happened to the partnership of the watch brand Bell & Ross with the France’s automobile brand Peugeot, then let me assure you that it wont be happening anytime soon. Bell & Ross have helped Peugeot by developing watch concepts inspired by Peugeot motor-sports inspiration, and Peugeot has responded in kind by using Bell & Ross design elements in their automobile timekeeping. And for the new Peugeot SR1 Concept Car, Bell & Ross has designed a new wrist watch that not only complement to the car but also a part of it. The dashboard of SR1 contains a space for the watch to act as a dashboard clock and then can be easily removed to be worn as a watch. The design is cast from a block of stainless steel with a milled dial and nickel-plated steel hands. Definitely something to watch for, in this year Geneva Motor Show.





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