HomeNewsArt & Design • Current PageSeptember 8th, 2010

Peppersmith Chewing Gum
By Athina Ibrahim, February 20, 2010

PPFRONT

You don’t really need any explanation when things are made in the name of good fun. As this chewing gum called the Peppersmith chewing gum, the clever packaging features the logo of a mint leaf made to look like a mustache and when you slide each box, its case would reveal mustachioed icons like Salvador Dali and Charlie Chaplin. Although I’m starting to think the designer has some obsession with mustaches, it still one of those designs that successfully made me chuckle.

A fun design but they are still very cautious to ensure its gum will not be the cause of your tooth decay. They are proudly noted as the first British all-natural chewing gum that’s also approved by the British Dental Health Foundation. Its sweetened with wood sugar from beech trees and peppermint grown in Hampshire. Moreover, to prevent gum street litter, Peppersmith is equipped with small slips of Post-It like paper to wrap up the chewed gum.

If only the Singaporean government knew of this chewing gum, I’m sure they would make an exception.

Source: wallpaper

02_peppersmith_jl150210

03_peppersmith_jl110210

04_peppersmith_jl150210