HomeNewsArt & Design • Current PageMay 21st, 2012

IKEA’s Subway Display
By Athina Ibrahim, March 16, 2010 · 194 views

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IKEA is moving to Paris’s Subway station. Eh? not technically moving its store per se, but from the 10th to 24th March 2010, IKEA has developed a rather interesting event to attract people. They have set the Paris metro station with collections of IKEA furniture and gives the customer a potential to interact with the brand.  Passengers of the subway can wait comfortably for the subway on the sofa and pleasantly enjoy the prints of IKEA interiors. Is anyone interested in moving into the subway station instead?

Source: freshome

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