Using 6500 colored pens, 600 bottles of paint and 4500 pastel pencils the agency BBDO Montreal Nolin created a creative campaign for De Serres, instead of using the colours inside the pen and paint, they’ve put to use the bottles and pens itself to create a tool for advertisement for De Serres Art Store. The campaign operates works by Keith Haring, Roy Lictenstein and Piet Mondrian.

Source: Fubiz