To kick off the year, Lee Cooper launched its Spring/Summer 2013 Collection by setting up a Pop-Up Shop in the heart of Jakarta. The collection features clothing for both male and female and is inspired by the rebellious British youth and their summer time travels. Focusing on both design and function, the collection includes a reversible and a two-way collar shirt for the men while the women’s highlights the Supersoft Superstretch Jeggings and skorts, a combination of shorts and skirt.

Together with the launch of the S/S 2013 collection, Lee Cooper has also launched its “The Makers” campaign. A global campaign, it is aimed at highlighting Lee Cooper’s support for the creators and crafters of this world. While each country features its own ‘Makers’, Poppie Mayiesky and Farri Icksan are two selected ‘Indonesian Makers’ who represent Lee Cooper Indonesia. A renowned fashion & art photographer and the lead guitarist for famed Indonesian band The S.I.G.I.T. , both are ‘makers’ in their own respective field.

To showcase this collection, Lee Cooper has set up a new pop-up shop right in the heart of the city. Located in Plaza Indonesia, the shop presents an atmosphere of an old London shop, with its rugged interior and classy finishes. Though the size of atrium is not considerably big, just like one that you might find in the streets of London and the rest of the Europe. This is all done without sacrificing the modern and functionality aspect of the shop. There are ample spaces for two changing rooms, a corner space where the “craftsmen” work on the customized pair of jeans and interesting gimmicks and artifacts around the display window. All in all, a high-quality, rugged and classy shop to hung around in.

“We do this not only for sale, but for the sake of its experience. We want to share what Lee Cooper is, where it came from and for you to have a positive brand experience as you go through the store,” explained Jody during the opening.