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W_Music T-Shirt Series: Caves
April 25, 2011 · 175 views

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W_Music T-Shirt Series: One of our favorite activities when going to a concert is to check out band merchandise. There is a thrill in observing how music artists visually present themselves and how their products will potentially represent us when purchased. Celebrating this audio-visual affair, W_Music brings you W_Music T-Shirt Series. In this product series W_Music asks their favorite music artists to design instrument themed graphic T-Shirts whose character is entirely their own. Produced in limited quantities, W_Music T-Shirts are collectible products that represents the group’s love for music. For the first collaboration, W_Music invited the audio-visual duo known we’re all familiar with, Caves.

Caves: Caves is the brainchild of Mahesa Almeida and Niken Dayu, a husband and wife duo whose background include music, visual art, video, and fashion design. They combine their multidisciplinary background into Caves, an amalgam of all the mentioned mediums, creating an act whose character is entirely their own. Heavily influenced by pop-culture, particularly Japanese, their visuals recalls a modern Asian metropolis at night time; dense, full of bright pulsating neon lights, romantically detached. Combining their visuals with electronic music whose sound is minimal, synthetic and undulating, Caves becomes a group whose value lies in the relationship between the different art-forms they practice.

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For the first W_Music T-Shirt Series collaboration we invited Mahesa Almeida and Niken Dayu, better known as Caves, to design the graphic tees. To commemorate our work together, we asked the group some questions regarding the relationship between audio and visual.

W: What is your opinion on the relationship between audio and visual and its importance?

Every audio has their visual, and vice versa. Their relationship is important only if we’re capable of using our sense of sight and hearing. If a person also capable of using his/her other senses, the relationship will not just revolve around audio and visual. If a person also have the sense of smelling, for him/her every audio and visual will have their smell too. That’s natural.



W: For this particular collaboration, can you explain a bit about the artwork you created?

We got briefed that the theme for W-music T-shirt is “musical instrument”, and we’re thinking that whatever the final artwork will look like, it must show an instrument that people can’t easily understand or relate to. Perhaps this will add some kind of mystery and interest to the whole artwork. It should be an instrument that never exist before, or it should be drawn in ambiguous way. We came up with the idea that, if Caves make an instrument, what will it look like? So we created this instrument, called CVS-301, not just able to produce sounds, but it can also transform the user into a supreme being else. But this is not so important to tell anyway, since it will ruining the fun and since the instrument is not yet produced physically (and it doesn’t have to anyway). When Max [Whiteboard Journal's Editor-in-Chief] saw the artwork for the first time, he said he likes the image of this “keyboard look-alike thing” and we’re thinking that’s great, because it means each person has different interpretation about this instrument.

W: What are the main inspiration for this particular collaboration?

European and American science fiction comics. But when we checked the artwork again later, we were like, this is Rammellzee!

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W: In general, what is Caves creative process when producing artwork?

Each type of artwork and deadline have their own process which is different one to another. But usually they involve discussion, listening, reading, googling and doodling.

W: You also have an EP available, can you describe a bit about the music in this current release?

Danceable, enjoyable music.

W_Music T-Shirt Series: Caves will be available exclusively at April 2011 Brightspot Market. Produced with a limited quantity of 50 pieces, W_Music’s T-shirt & tote bag will be sold together as one package with a retail price of IDR 199,000. Get your’s today!