With its analogy of “Flying Forward”, Feiyue in the hands of the French team were revolutionized to fit the fashion conscious audience, taking its basics shoe design forward and is channeling innovative ideas and styles by taking various artists in its hand for collaboration in colors, styles, materials, and are constantly open to give birth to new pair of sneakers that will make its own statement.

Following the Hong Kong inspired Neons & Birds project, and Circles campaign– where Feiyue captured the different circles of Parisian life, highlighting Feiyue as the common link of all the various social circle – now comes the third part of its chapter, taking their statement this year through the form of Shapes, a continuation of their past chapters that answers to their vision of exploration and seeking creativity across all borders.

Shapes is transformative, bringing Feiyue’s audience to new dream-like world, where the emphasis is in bringing a mix of personalities – ordinary people with character – carrying their own persona and style to this seasons collection. The result of the look book is collaboration between Le Creative Sweat Shop, a design studio of fashion, contemporary art, design and architecture with photographer Estelle Rancurel. Their ideas were reflected with triangular modules supporting the different forms and silhouettes of the Feiyue’s Spring and Summer collection 2011. A collection inspired by the global visits to the biggest cities and through keen observation of urban tribes.

www.feiyue-shoes.com/shapes

Feiyue is currently available at The Goods Dept•

Feiyue Making Of 2 Shapes from Feiyue on Vimeo.