Whiteboard Journal » Focus

The Look of Sport

Ocha Ross — Tue, 15 May 2012 13:18:47 +0000

Every year we can see sports becoming more and more entrenched in society. It isn’t only an activity and exercise, now penetrating into lifestyle and fashion. Bringing the theme titled The Look of Sport, Nike Sportswear (NSW) brings to us a season inspired by three sports: Basketball, Football, and Running. This summer collection brings to us wearable pieces the represents the life of athletes. They also reintroduce their classic model, the Cortez, into their collection as it is the sneaker’s 40th anniversary, but more importantly bringing an iconic piece from the past into a contemporary setting.

The collection’s main point is their focus on post-sports wear, as in bringing the look of sports off the field and into every day life. It is the perfect time as 2012 brings to us both the Olympics and Euro Cup.

Celebrating the collection Nike has invited three local artists to collaborate with, creating art installations that each represent a look of sport. First, Darbotz represents basketball, Eko Bintang illustrates Football, and last, Sanchia Hamidjaja presents her take on Running.

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Snapshot 02: Surely/Someday + Kitchen

Athina Ibrahim — Mon, 30 Apr 2012 10:28:18 +0000

Snapshot: We are lucky to be surrounded by creative energies that continuously keep us fascinated through their admirable projects. Either making appearance in public or quietly choosing to stay behind the scenes, through the eyes of our photographers we have given our personal interest to find out more about the various personalities behind their projects, homes, enterprises, or their crafted work. Snapshots is a photographic series and a visual observation by Whiteboard journal that gives a personal account on personalities, their style, their inspiration, their work and a glimpse of their creative space that makes their character an inspiration.

Surely/Someday + Kitchen: In his early 20s, Sun Wahyu was inspired by the two words he saw in a film, ’Surely Someday’. To him, those two words denote a positive air of hope that instead of constantly announcing that he will acquire his dream “someday”, the former word gives a stronger confirmation of his will. So, after years of being a graphic designer for a number of notable design studios, in the year 2011, Sun Wahyu together with his mother, used his graphic skills and personal interest in baking to create a delightful choice of cookies and cakes, which he sells online.

His curiosity and meticulous detail translates in every craftsmanship of his work, engrossing every detail of the website, packaging, photography to the constant experiments of recipes resulting in the jovial indulgence of sweets.

W: What is your obsession or your current favorite activity?

Sun Wahyu: I’ve always enjoyed cooking since I was little, so until now, I still enjoy experimenting with baking new kinds of cakes/cookies.

W: What book are you reading now?

Sun Wahyu: My friend is lending me a book by Paulo Coelho titled The Manual of Warrior of Light.

W: What kind of music do you listen to?

Sun Wahyu: These are the three of my favorite musicians – and all of them are Japanese: 1. Takagi Masakatsu, a multimedia artist whose music lean towards experimental and ambient by incorporating Bali Gamelan or the sound of children in his music, 2. UA, a Jazz-Pop and a bit of experimental musician, 3. Tatetakako, the mood of his music is as Yoshitomo Nara’s artwork, it’s more homey and calmer.

W: What are the things you always carry when you leave the house?

Sun Wahyu: I always carry my wallet, a notebook, a pocket camera, and an iPod.

W: What is special about Japan for you?

Sun Wahyu: I’m not sure how to answer this, maybe because in the past I was Japanese (laughs). But I guess, I just always had an interest towards the country, the culture and the language.

W: How about Jakarta? How is Jakarta special to you?

Sun Wahyu: Well, I was born here, there is always a love and hate relationship with this city. In retrospect, it seems to be more difficult now than it was years ago, Jakarta has always been absurd and complicated but it always inspires you. Nowadays – maybe because of the age-factor (laughs) – I easily get tired of the city and some days I just feel stagnant. I just hope it gets better in time though.

W: What is your favorite pastry?

Sun Wahyu: I enjoy basic pastries, nothing with too much cream or coloring like red-velvet cakes. So my choices are chiffon cake, pound cake, carrot cake, lemon cake and I’ve always been interested to try savory cakes.

W: Which do you prefer, Green Tea or Chocolate?

Sun Wahyu: How about a mix of Chocolate Green tea? (laughs), I prefer dark chocolate, but Green Tea for cakes.

W: Who are the people that inspire you?

Sun Wahyu: Yoshitomo Nara, Yayoi Kusama, Naoko Ogigama, and Akira Minagawa of the brand Minä Perhonen

W: What keeps you going?

Sun Wahyu: I always believe that in life everyone should live with hope and dreams. A hope that the future will always be better than today.

–

SnapShots 02: Surely/Someday + Kitchen

Photography by: Athina Ibrahim and Natasha Gabriella Tontey

Photos edited by: Natasha Gabriella Tontey

Thank You
Surely/Someday + Kitchen
Sun Wahyu
Natasha Gabriella Tontey
Max Suriaganda

Surely/Someday + Kitchen
Jl.Pedati Raya No. 23,
Jakarta, Indonesia 13340
E: hello@surelysomedaykitchen.com
Surely/Someday + Kitchen Facebook
Surely/Someday + Kitchen Twitter
Surely/Someday + Kitchen Website

W_Space Kemang

Ken Jenie — Mon, 16 Apr 2012 06:48:54 +0000

W_Space Kemang: Surrounded by book stores, cafe’s, boutiques, and other independent creative groups W_Space is conveniently situated in Kemang, South Jakarta, perfectly nestled into Jakarta’s premier creative district.

Recently renovated, W_Space is a multipurpose venue providing sample space for a variety of functions rangin from art exhibitions, seminars and training, product launching and press events.

A generous sized off parking space provides additional convenience in a generally busy area.

W_Space Kemang

Size
180 m2Capacity
80 pax Seating – 150 pax Standing

Facilities
· Air Conditioning
· LED Track Lights
· Wooden Texture Vinyl Floor
· Restroom
· Bar Area
· Generous parking space

For Inquiries
Adityo Cahyo

adityocahyo.s@gmail.com

+62 21 719 73 19
+62 816 95 84 34

W_Space Kemang
Graha Toorak
Jl. Kemang Timur Raya No.998
Jakarta 12730, Indonesia

Made by NB

Athina Ibrahim — Mon, 09 Apr 2012 14:54:40 +0000

The Classic 574

New Balance 574 is universally known as the most basic and popular New Balance models of all time. Since it was originally launched in 1988, its clean lines and classic colors has became the benchmark of future reinterpretations of New Balance silhouettes and over the years has given inspiration to the sneaker generations for its timeless appeal.

With street style coming full circle, footwear trends are now discovering a recent shift towards quality, craftsmanship, and comfort best delivered through the most innovative materials and technologies. New Balance celebrates this trend through its combination of classic designs and innovative approaches that have kept New Balance relevant and one of the most sought after sneakers since it first launched 100 years ago.

Made by NB

Made by NB was developed to become an online portal relating to New Balance lifestyle and the growing interesting for footwear – specifically catered to the Southeast Asia masses.

Other than becoming a source for news and updates, Made by NB is a source of reference and shines forth from its striking imagery and insightful observations from its appointed ‘Excellent Makers’.

The Excellent Makers

Widely considered as the influencers and trend-spotters in fashion, these ‘Excellent Makers’ have established themselves to be the forefront of the most remarkable trends through their respective online blogs, media, and enterprises.

Jacky (Singapore): As the founder of Singaporean label and retail space, “Sup Clothing”, Jacky has partnered and worked with the likes of HTC, Staple Design, and various sports brands on various events and product activation in his retail space. SUP is an independent clothing company that focuses primarily on apparel. What makes up SUP are a group of close friends that came from different backgrounds, culture and upbringing who bore similar dreams, passion and love for the brand Sup. Located in the trendy Haji Lane, SUP Clothing is the go-to store for established street labels and our own in house label.

Big Boy Cheng (Phillipines): The owner of Secret Fresh and Ronac Art Center, Manila’s newest destination for contemporary art and retail. He successfully catapulted Manila’s reputation as one of the premier art hub of Asia and in the world. He is also a resident DJ at Palladium Manila.

Edouard Canlas (Phillipines): Owner and editor in chief of clavel magazine. It is the only monthly Filipino magazine that is directed to the enthusiasts of street fashion, arts, culture, music, beautiful creatures and most of all, sneakers. He also owns PROGRESS, Bikefix and is the president of his construction company.

DJ Knatz (Thailand): Knatz has traveled all around Asia, played in numerous festivals and alongside many of the world’s top DJs including Steve Aoki, Diplo, Boysnoize, and Brodinski. In 2009, he was awarded Bangkok’s Favourite DJ by Smirnoff and was a main act for ‘We Own the Night’ party. He currently holds a residency Bed Supperclub and Qbar Bangkok.
www.ubradio.net/en/djs/dj-knatz-21

Chooee Hwang (Malaysia): The founder and owner of Streething.com, started Streething as an online forum in 2005 for sneaker enthusiasts around South East Asia to geek out. As forum membership grew to over 10,000 within the first year, Streething evolved from a small community of sneakerheads into the biggest group of urban culture aficionados in the region. In early 2010, streething.com launched its news blog, which has since garnered a reputation for exclusive product news, event recaps and insights into local urban culture. In 2011, Streething has collaborated with Leftfoot in designing the “Past Present Future” collection for New Balance APAC Project.
www.streething.com

Max Suriaganda (Indonesia): A graduate of Visual Communication Design from Pelita Harapan University and Fashion Design from Parsons School of Design, Max Suriaganda is a reputable designer and tastemaker. Max previously worked for the award winning menswear designer John Varvatos as well as Staple Design, one of the most respected street culture apparel brands and design firm in New York City. Max is the co-founder of studio1212, Footurama, and Whiteboard journal.
www.whiteboardjournal.com

For more information:
www.madebynb.com
http://www.facebook.com/madebynb
twitter.com/madebynb

Click on the ENTER button to view the Made by NB Media Event.

Snapshot 01: Kutakatik

Athina Ibrahim — Mon, 19 Mar 2012 10:07:30 +0000

Kutakatik Arts & Crafts: Sisters, Kyra and Raya Pradiono’s fondness for arts & crafts was greatly influenced by an upbringing that value exploring, composing, or even making art together. Being both a graduate of graphic design, this fondness grew into an itch to constantly create and craft handmade toys, scarves, necklaces and bags, before finally deciding to open an arts & craft class by name Kutakatik, where they encourage children from the age of 3 to 14 years old to enhance their creativity with available resources of used drinking bottles, unused cardboard boxes, and many other recycled materials. For 3 years and counting, Kutakatik Arts & Crafts Class held at their own comfortable home has become a second refuge to a beloved group of children who share their passion to continually create through fun and engaging activities.

W: What’s the best thing about what you do?

Raya: Because we love arts & crafts and we can work from home with the kids
Kyra: Arts & Crafts and kids. I find the kids to be amusing and they are so unique!

W: What is your source of inspiration?

Raya: The kids
Kyra: The kids & life itself

W: What’s your current obsession?

Raya: My obsession since a long is the same, which is dancing and of course having our own one stop cozy place with several activities (not too many) for everyone to come to and feel like home but still can endorse their creativity and encourage family bonding
Kyra: Currently, I want to learn how to teach Yoga for kids and help kids with special needs

W: What books are you reading now?

Raya: Natural-Born Intuition by Lauren Thibodeau
Kyra: Born on a Blue Day by Daniel Tammet

What music are you listening to now?

Raya: Anything that Kyra listens to! Well mostly
Kyra: Old time favorite, the Beatles

W: Name 3 people who you look up to.

Raya: My grandpa, my parents, Art for Cats, and Tante Fari (Farida Oetoyo)
Kyra: My grandpa, my parents, Anies Baswedan, Jane Goodall

W: What is your creative process?

Raya: I just spend time thinking about what I want to do and then immediately make it
Kyra: I normally plan things (or sometime it just comes up) and set a deadline for the things I make

W: What tools do you always have with you?

Raya: Pencil, Sketchbook, Black Marker and Knitting needles when I am on the road
Kyra: Pencil, Sketchbook, And a Black Marker

W: What keeps you going?

Raya: It’s not possible for me to stay idle. I always have an itch to create something. My brain keeps running around
Kyra: The kids and that I always like to try and learn something new

–

SnapShots 01: Kutakatik Arts & Crafts Class

Photography by: Athina Ibrahim and Ayesa Vawandia

Thank You
Kutakatik Arts & Crafts Class
Raya Pradiono
Kyra Pradiono

-
Kutakatik Arts & Crafts
JL. Kartika Alam III/28,
Jakarta, Indonesia 12310
T:2170509109
E:kutakatikartcraft@gmail.com
Kutakatik Arts & Crafts Facebook

40 Years of Nike Cortez

Ken Jenie — Wed, 29 Feb 2012 06:37:05 +0000

As Nike releases to the public its Spring 2012 collection the now company celebrates one of its most iconic model: the Nike Cortez.This running shoe first released 40 years ago presented what was then the most cutting edge footwear technology. Now the Bill Bowerman-made sneaker has proven itself standing the test of time, and Nike has released two models to celebrate it: A leather Cortez titled “OG” and a nylon version.As the story goes, in 1972 Bill Bowerman (Nike’s “guru,” as they say) made it his goal to create a pair of sneaker that would be the most comfortable, durable, and performance-enhancing for runners, who on average face the extremities of running 100-mile a week. It would have to be a shoe that could complement the kinetics of running, and a product that can withstand the constant punishment of the weather and terrain.

What resulted from the laborious efforts was the Nike Cortez. The thick outer sole combined with the sponge mid-sole cushion absorbs the impact of the foot landing on the road, which not only provided comfort but also helped reduce the stress transferred to the runner’s legs. Although like many other running shoes the Cortez was first produced with leather, soon Nike revolutionized the shoes by using nylon as its material. This change of fabric has become part of the reason why the Cortez was so revolutionary. Using nylon has shed the weight dramatically, making the shoe much lighter, and as runners must face the elements the fabric is also quick drying – a practical but revolutionary idea at the time.

Four decades later the sneaker has gone through different incarnations, and though made to revolutionize running the Cortez has long entered the world of fashion with its relatively simple design and the many different styles/colors to choose from. Always reinventing itself- it remains relevant to today’s pop culture without relinquishing the elements that has brought it into the limelight in the first place.Which brings us to the latest additions to the series. Celebrating the 40 years Nike Sportswear brings us the Nike OG – a premium full grain Cortez that sports all the comforts and innovation the sneaker has amassed through out the years. Also available is the lightweight, 3-layer upper version, which sports nylon as its main material. Both models are also available in Lady Cortez versions that, with its shape, complement the female profile and anatomy of their feet.

As it has stood the test of time, Nike has much to celebrate with the Cortez reaching the 40-year mark. And looking at the evolution and current incarnation of the sneaker, we can only conclude that the Cortez is still going strong into the next millennium.

Click on the ENTER button to view current and past Nike Cortez collections.

JanSport: D.I.Y.

Ken Jenie — Tue, 07 Feb 2012 03:47:26 +0000

After a successful run introducing their campaign at the previous Brightspot Market, JanSport’s Design It Yourself makes its 2012 return for a limited time in February. Currently making it’s home at the Goods Dept in Plaza Indonesia, the bag customization campaign…/span>

After a successful run introducing their campaign at the previous Brightspot Market, JanSport’s Design It Yourself makes its 2012 return for a limited time in February. Currently making it’s home at the Goods Dept in Plaza Indonesia, the bag customization campaign features a brand new collection of patches, including 9 limited edition artist serieswith design contributions from Darbotz, Tutu, and Sari (from Whiteboard Journal favorites – White Shoes and the Couples Company).JanSport has always exuded a sense of adventure in their campaigns. Having “Discover Freedom”as their current slogan and the brand’s humble beginning with Jan Lewis, Murray Pletz, and Skip Yowell designing and selling the bags, the now 40+ year old company maintains its image and philosophy that life should be about exploration, whether climbing mount Everest or looking inward and discovering what makes you unique.Design It Yourself, or DIY for short, brings an individualized twist to the Discovering Freedom campaign. No longer limited to simply picking out a bag, customers can select from a very wide array of patches to sow on to the bag and create an almost infinite amount of combinations. Focusing on expressing individuality, it gives the persons means to create their own unique JanSport bag.There is a selection of alphabet and number patches, but the fun definitely lies with the graphic patches that are available. Lightning inspired by Ziggy Stardust, a hat patch inspired by A Clockwork Orange, a Madballs inspired eyeball and much more, there are an assortment of fun designs you can combine to great effect.

Now the special artist edition is perhaps a personal favorite with Darbotz, Tutu and Sari (WSATCC) designing 3 patches each. Darbotz black and white Cumi monster is in full effect with one of the patches having the slogan “Quit your job and paint” scribed on it. A senior street artist, Tutu contributes his colorful design and his trademark Squirrel character to JanSport, having the most “cartoonish” (lack of a better term) patches out of the three. Sari is very well known for her illustrations that are inspired by vintage items, and for JanSport she created 3 portraits of gentlemen and a lady with gold trimmings that make them stand out. The designs these artists provide are quite enjoyable.

When finished choosing the patches you want sowed on your bag, you get to choose where you would like those patches to be placed.Some are upfront with their decorations, having the bag almost covered by patches, some choose a more discreet route, putting the patches on the sides of the bag or other, less conspicuous places.When one finally make up their mind and are ready to bring their idea into fruition the bag gets taken to JanSport’s in house tailor at the Goods Dept and within a couple of minutes the customized product is ready to be used. The mechanics is quite simple, but that isn’t quite the main draw. The novelty lies at your ability to customize the bag into your own individual liking, and through its simplicity DIY fulfills its purpose quite well.

JanSport’s Design It Yourself campaign is currently making concept store-The Goods Dept its home for a limited time (February) and the artist series are quite limited in supply so if you’re curious about what this DIY campaign is all about, it’s best you head to Plaza Indonesia and experience it yourself. Meanwhile, click the “ENTER” button above to take a closer look.

Cereal Nation 2011-2012

Ken Jenie — Fri, 30 Dec 2011 04:55:16 +0000

Children’s Day 2010 marked the day the idea was launched by a group of artists, illustrators, and photographer – mom and dad’s to make a children’s line that captures the spirit of being a child in their products. Cereal Nation was born right then and there, and after a succesfull first run producing apparel, collaborative books, and posters, the Cereal-est Nation on earth is back with a set of new products. The latest collection is inspired by the Memphis Movement, made popular by post-modernist designers based in Milan, and with that inspiration the Nation of Cereal-ists produced a very attractive line of apparel and, collaborating with Kandura Ceramics a set of ceramic lamps and clocks is now part of the line. The catalogue also includes Cereal Nation’s first offering, making this book both a look into the past and the future of Cereal Nation. Enjoy the catalogue, and these products are available in Whiteboard Journal’s Online Store for purchase.

Whiteboard Journal Internship Program

Ken Jenie — Tue, 20 Dec 2011 07:57:59 +0000

A reintroduction

Whiteboard Journal is looking for hard working and enthusiastic individuals who would like to quench their thirst for knowledge and put their creative spirit to work to join our 3-month internship program. As an intern you will be exposed to the different departments that make up Whiteboard Journal – working alongside of our editorial, graphic design, marketing departments in bringing our audience the best online and offline programming our web-magazine has to offer.

Not only will you get hands-on experience working side by side with different departments in producing Whiteboard Journal programs but will also be involved in special intern-only projects. Designed both as a learning experience and to encourage individual creativity, these projects will have you working independently and in groups to create works that is supervised by Whiteboard Journal but whose content is entirely yours. This is your chance to showcase your talents and have the world as your audience.

If you would like to be a part of this intensive and rewarding internship program be sure to send in your cover letter, CV and sample article to contact@whiteboardjournal.com with WI as the title of the email, and we hope to hear from you soon. If you have any questions, be sure to ask us via email as well.

Requirements:
• Must be located in Jakarta as our office is located in Kemang
• Able to intern full-time in our office, 5 days a week
• Posses strong English writing skills
• A strong interest in various subjects such as art and design, music, fashion, culture, even social-economics
• Knowledgeable and have a keen interest to keep on learning
• Basic Photoshop skills is a plus!
• A sense of humor is highly recommended

Jansport 2012 Lookbook

Athina Ibrahim — Wed, 14 Dec 2011 08:35:10 +0000

There is a reason why JanSport has kept its name relevant worldwide for over 40 years now. Starting with its humble beginning as a three-person team of Jan Lewis, Murray Pletz and Skip Yowell producing backpacks that suited their adventuring needs, JanSport now produce a broad spectrum of bags that suits the needs of the most urban of dwellers, the most hardcore of outdoor enthusiasts, and every lifestyle that could be found in between. The following 2012 catalog showcases JanSport’s adventurous spirit through its colorful variety, featuring everything from its classic outdoors series – Heritage Collection, messenger bags such as the Turnpike, Ella Totes, to what perhaps is their most popular line of bags – the Superbreak and Right Pack. With the array of products available there is one thing that remains certain, after all these years JanSport stayed true to the exuberant spirit the brand was found upon – catering to the adventurous from all walks of life who can appreciate the bags’ functionality, and fashion.